Marketing

Friday, August 26, 2005

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PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

Lodging Interactive ready with an Internet search engine marketing primer (eyefortravel.com)
To help the hoteliers and hotel marketers better understand and to create an effective Internet marketing strategy, Lodging Interactive has produced an Internet search engine marketing primer.

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PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

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PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

ElectricNews.net:News:Digital Marketing 26 August (ElectricNews.Net)
Film marketing campaign to kick off: European web surfers are getting the drop on the US, with the online marketing campaign for a new football film underway.

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Hannity & Colmes take on 'Marketing of Evil' (WorldNetDaily)
David Kupelian's blockbuster "The Marketing of Evil," which was featured on Fox News Channel's "Hannity & Colmes" and "The Sean Hannity Radio Show" this week, evidently touched a national nerve, judging by the way it has skyrocketed up the book charts.

Sorrell warns of two-speed marketing industry (Financial Times)
UK mainstream media is in the slow lane of a two-speed industry where growth is coming from new technologies and emerging markets, Sir Martin Sorrell, chief executive of WPP, the marketing services holding group, said on Friday.

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Lodging Interactive ready with an Internet search engine marketing primer (eyefortravel.com)
To help the hoteliers and hotel marketers better understand and to create an effective Internet marketing strategy, Lodging Interactive has produced an Internet search engine marketing primer.

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Cattle Alert: Why Not Be Pro-Active With Marketing Strategy?? (CattleNetwork.com)
Cattle Alert: Why Not Be Pro-Active With Marketing Strategy?? How many times have you heard it? I raise good cattle, but I just take them to town and I take what they give me!

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INDIA'S TWINSTAR SOFTWARE STARTS MARKETING UNDER DEAL WITH US C0 (Asia Pulse via Yahoo! Australia & NZ Finance)
Telecommunications City-based Twinstar Software Exports Ltd has started marketing the yellow pages space in UK under a US$ 2 million marketing deal signed with an US-based BPO company last month.

Sorrell warns of two-speed marketing industry (Financial Times)
UK mainstream media is in the slow lane of a two-speed industry where growth is coming from new technologies and emerging markets, Sir Martin Sorrell, chief executive of WPP, the marketing services holding group, said on Friday.

Marketing - Marketing - For More information On Marketing FirmVisit http://www.marketingext.com/marketingfirm/ Today!

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PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

Hannity & Colmes take on 'Marketing of Evil' (WorldNetDaily)
David Kupelian's blockbuster "The Marketing of Evil," which was featured on Fox News Channel's "Hannity & Colmes" and "The Sean Hannity Radio Show" this week, evidently touched a national nerve, judging by the way it has skyrocketed up the book charts.

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India's Twinstar Software Starts Marketing Under Deal With US C0 (Asia Pulse via Yahoo! Australia & NZ News)
City-based Twinstar Software Exports Ltd has started marketing the yellow pages space in UK under a US$ 2 million marketing deal signed with an US-based BPO company last month.

Hannity & Colmes take on 'Marketing of Evil' (WorldNet Daily)
David Kupelian's blockbuster "The Marketing of Evil," which was featured on Fox News Channel's "Hannity & Colmes" and "The Sean Hannity Radio Show" this week, evidently touched a national nerve, judging by the way it has skyrocketed up the book charts.

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Hannity & Colmes take on 'Marketing of Evil' (WorldNetDaily)
David Kupelian's blockbuster "The Marketing of Evil," which was featured on Fox News Channel's "Hannity & Colmes" and "The Sean Hannity Radio Show" this week, evidently touched a national nerve, judging by the way it has skyrocketed up the book charts.

Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

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INDIA'S TWINSTAR SOFTWARE STARTS MARKETING UNDER DEAL WITH US C0 (Asia Pulse via Yahoo! Australia & NZ Finance)
Telecommunications City-based Twinstar Software Exports Ltd has started marketing the yellow pages space in UK under a US$ 2 million marketing deal signed with an US-based BPO company last month.

Lodging Interactive ready with an Internet search engine marketing primer (eyefortravel.com)
To help the hoteliers and hotel marketers better understand and to create an effective Internet marketing strategy, Lodging Interactive has produced an Internet search engine marketing primer.

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Hannity & Colmes take on 'Marketing of Evil' (WorldNetDaily)
David Kupelian's blockbuster "The Marketing of Evil," which was featured on Fox News Channel's "Hannity & Colmes" and "The Sean Hannity Radio Show" this week, evidently touched a national nerve, judging by the way it has skyrocketed up the book charts.

PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

Marketing - Marketing - For More information On Marketing DirectorVisit http://www.marketingext.com/marketingdirector/ Today!

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Lodging Interactive ready with an Internet search engine marketing primer (eyefortravel.com)
To help the hoteliers and hotel marketers better understand and to create an effective Internet marketing strategy, Lodging Interactive has produced an Internet search engine marketing primer.

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Sorrell warns of two-speed marketing industry (Financial Times)
UK mainstream media is in the slow lane of a two-speed industry where growth is coming from new technologies and emerging markets, Sir Martin Sorrell, chief executive of WPP, the marketing services holding group, said on Friday.

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Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

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Hannity & Colmes take on 'Marketing of Evil' (WorldNetDaily)
David Kupelian's blockbuster "The Marketing of Evil," which was featured on Fox News Channel's "Hannity & Colmes" and "The Sean Hannity Radio Show" this week, evidently touched a national nerve, judging by the way it has skyrocketed up the book charts.

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Sorrell warns of two-speed marketing industry (Financial Times)
UK mainstream media is in the slow lane of a two-speed industry where growth is coming from new technologies and emerging markets, Sir Martin Sorrell, chief executive of WPP, the marketing services holding group, said on Friday.

ElectricNews.net:News:Digital Marketing 26 August (ElectricNews.Net)
Film marketing campaign to kick off: European web surfers are getting the drop on the US, with the online marketing campaign for a new football film underway.

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Hannity & Colmes take on 'Marketing of Evil' (WorldNetDaily)
David Kupelian's blockbuster "The Marketing of Evil," which was featured on Fox News Channel's "Hannity & Colmes" and "The Sean Hannity Radio Show" this week, evidently touched a national nerve, judging by the way it has skyrocketed up the book charts.

ElectricNews.net:News:Digital Marketing 26 August (ElectricNews.Net)
Film marketing campaign to kick off: European web surfers are getting the drop on the US, with the online marketing campaign for a new football film underway.

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Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

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Demarc hires Wall as sales and marketing VP (BtoB)
Carpinteria, Calif. Demarc Security has named William Wall as its VP-sales and marketing. Wall was previously senior director of worldwide sales for Fortress Technologies, a wireless security company. At Demarc, Wall will be responsible for sales, marketing and channel development for the host and network threat management company.

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INDIA'S TWINSTAR SOFTWARE STARTS MARKETING UNDER DEAL WITH US C0 (Asia Pulse via Yahoo! Australia & NZ Finance)
Telecommunications City-based Twinstar Software Exports Ltd has started marketing the yellow pages space in UK under a US$ 2 million marketing deal signed with an US-based BPO company last month.

PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

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India's Twinstar Software Starts Marketing Under Deal With US C0 (Asia Pulse via Yahoo! Australia & NZ News)
City-based Twinstar Software Exports Ltd has started marketing the yellow pages space in UK under a US$ 2 million marketing deal signed with an US-based BPO company last month.

Lodging Interactive ready with an Internet search engine marketing primer (eyefortravel.com)
To help the hoteliers and hotel marketers better understand and to create an effective Internet marketing strategy, Lodging Interactive has produced an Internet search engine marketing primer.

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Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

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Cattle Alert: Why Not Be Pro-Active With Marketing Strategy?? (CattleNetwork.com)
Cattle Alert: Why Not Be Pro-Active With Marketing Strategy?? How many times have you heard it? I raise good cattle, but I just take them to town and I take what they give me!

ElectricNews.net:News:Digital Marketing 26 August (ElectricNews.Net)
Film marketing campaign to kick off: European web surfers are getting the drop on the US, with the online marketing campaign for a new football film underway.

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Cattle Alert: Why Not Be Pro-Active With Marketing Strategy?? (CattleNetwork.com)
Cattle Alert: Why Not Be Pro-Active With Marketing Strategy?? How many times have you heard it? I raise good cattle, but I just take them to town and I take what they give me!

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Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

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Cattle Alert: Why Not Be Pro-Active With Marketing Strategy?? (CattleNetwork.com)
Cattle Alert: Why Not Be Pro-Active With Marketing Strategy?? How many times have you heard it? I raise good cattle, but I just take them to town and I take what they give me!

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PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

INDIA'S TWINSTAR SOFTWARE STARTS MARKETING UNDER DEAL WITH US C0 (Asia Pulse via Yahoo! Australia & NZ Finance)
Telecommunications City-based Twinstar Software Exports Ltd has started marketing the yellow pages space in UK under a US$ 2 million marketing deal signed with an US-based BPO company last month.

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Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

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(AFX UK Focus) 2005-08-26 10:44 GMT: DaimlerChrysler cuts Smart marketing costs by 30 pct this yr - report (Interactive Investor)
FRANKFURT (AFX) - DaimlerChrysler AG has cut this year's marketing costs for its small car unit Smart by 30 pct, Handelsblatt said, citing sources.

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Meatingplace: Coleman Natural Foods Names New Chief Marketing Officer (CattleNetwork.com)
Golden, Colo.-based Coleman Natural Foods Co. has named Charles W. Fletcher vice president, chief marketing officer. He will oversee all marketing and merchandising functions across all channels and regions for the company.

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INDIA'S TWINSTAR SOFTWARE STARTS MARKETING UNDER DEAL WITH US C0 (Asia Pulse via Yahoo! Australia & NZ Finance)
Telecommunications City-based Twinstar Software Exports Ltd has started marketing the yellow pages space in UK under a US$ 2 million marketing deal signed with an US-based BPO company last month.

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(AFX UK Focus) 2005-08-26 10:44 GMT: DaimlerChrysler cuts Smart marketing costs by 30 pct this yr - report (Interactive Investor)
FRANKFURT (AFX) - DaimlerChrysler AG has cut this year's marketing costs for its small car unit Smart by 30 pct, Handelsblatt said, citing sources.

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Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

Sorrell warns of two-speed marketing industry (Financial Times)
UK mainstream media is in the slow lane of a two-speed industry where growth is coming from new technologies and emerging markets, Sir Martin Sorrell, chief executive of WPP, the marketing services holding group, said on Friday.

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Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

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(AFX UK Focus) 2005-08-26 10:44 GMT: DaimlerChrysler cuts Smart marketing costs by 30 pct this yr - report (Interactive Investor)
FRANKFURT (AFX) - DaimlerChrysler AG has cut this year's marketing costs for its small car unit Smart by 30 pct, Handelsblatt said, citing sources.

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PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

Demarc hires Wall as sales and marketing VP (BtoB)
Carpinteria, Calif. Demarc Security has named William Wall as its VP-sales and marketing. Wall was previously senior director of worldwide sales for Fortress Technologies, a wireless security company. At Demarc, Wall will be responsible for sales, marketing and channel development for the host and network threat management company.

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Sorrell warns of two-speed marketing industry (Financial Times)
UK mainstream media is in the slow lane of a two-speed industry where growth is coming from new technologies and emerging markets, Sir Martin Sorrell, chief executive of WPP, the marketing services holding group, said on Friday.

PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

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PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

(AFX UK Focus) 2005-08-26 10:44 GMT: DaimlerChrysler cuts Smart marketing costs by 30 pct this yr - report (Interactive Investor)
FRANKFURT (AFX) - DaimlerChrysler AG has cut this year's marketing costs for its small car unit Smart by 30 pct, Handelsblatt said, citing sources.

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(AFX UK Focus) 2005-08-26 10:44 GMT: DaimlerChrysler cuts Smart marketing costs by 30 pct this yr - report (Interactive Investor)
FRANKFURT (AFX) - DaimlerChrysler AG has cut this year's marketing costs for its small car unit Smart by 30 pct, Handelsblatt said, citing sources.

PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

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Lodging Interactive ready with an Internet search engine marketing primer (eyefortravel.com)
To help the hoteliers and hotel marketers better understand and to create an effective Internet marketing strategy, Lodging Interactive has produced an Internet search engine marketing primer.

Marketing - Marketing - For More information On International MarketingVisit http://www.marketingext.com/internationalmarketing/ Today!

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Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

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PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

Meatingplace: Coleman Natural Foods Names New Chief Marketing Officer (CattleNetwork.com)
Golden, Colo.-based Coleman Natural Foods Co. has named Charles W. Fletcher vice president, chief marketing officer. He will oversee all marketing and merchandising functions across all channels and regions for the company.

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Marketing Coordinator (Quad-City Times)
Northwest Bank & Trust Company is looking for a Marketing Coordinator. This individual will be responsible to plan and direct the conception of an integrated, bank wide marketing program. The successful candidate will have a Bachelor's degree or equivalent experience in a related field.

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PPA Marketing plans agency roadshow (intellagencia.com)
PPA Marketing - the arm of the Periodical Publishers' Association devoted to promoting consumer magazines - will be visiting media agencies throughout the autumn and giving presentations about the medium.

Meatingplace: Coleman Natural Foods Names New Chief Marketing Officer (CattleNetwork.com)
Golden, Colo.-based Coleman Natural Foods Co. has named Charles W. Fletcher vice president, chief marketing officer. He will oversee all marketing and merchandising functions across all channels and regions for the company.

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Meatingplace: Coleman Natural Foods Names New Chief Marketing Officer (CattleNetwork.com)
Golden, Colo.-based Coleman Natural Foods Co. has named Charles W. Fletcher vice president, chief marketing officer. He will oversee all marketing and merchandising functions across all channels and regions for the company.

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INDIA'S TWINSTAR SOFTWARE STARTS MARKETING UNDER DEAL WITH US C0 (Asia Pulse via Yahoo! Australia & NZ Finance)
Telecommunications City-based Twinstar Software Exports Ltd has started marketing the yellow pages space in UK under a US$ 2 million marketing deal signed with an US-based BPO company last month.

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UK Search Engine Marketing (SEM) Autumn Events Schedule Announced (PR Web via Yahoo! News)
(PRWEB) August 25, 2005 -- UK Search engine marketing is the hot topic de jour, with figures from the Advertising Association suggesting a 30% increase in online advertising spend this year. These figures reflect the embracement of search engine marketing , as one of the most effective forms of marketing to date.

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Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

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Meatingplace: Coleman Natural Foods Names New Chief Marketing Officer (CattleNetwork.com)
Golden, Colo.-based Coleman Natural Foods Co. has named Charles W. Fletcher vice president, chief marketing officer. He will oversee all marketing and merchandising functions across all channels and regions for the company.

(AFX UK Focus) 2005-08-26 10:44 GMT: DaimlerChrysler cuts Smart marketing costs by 30 pct this yr - report (Interactive Investor)
FRANKFURT (AFX) - DaimlerChrysler AG has cut this year's marketing costs for its small car unit Smart by 30 pct, Handelsblatt said, citing sources.

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Latest global auto marketing report off the press (AutoWired)
THE 2005 edition of The Global Automotive Marketing Report is now available. The report, designed for both vehicle manufacturers and the marketing agencies that work closely with them, analyses the changes in tastes, lifestyle shifts, brand loyalty and economic fluctuations.

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Has Open Source Become A Marketing Slogan? (Forbes)
Companies latch onto open source hype just to interest investors and gain credibility with open sourcers.

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Marketing Coordinator (Quad-City Times)
Northwest Bank & Trust Company is looking for a Marketing Coordinator. This individual will be responsible to plan and direct the conception of an integrated, bank wide marketing program. The successful candidate will have a Bachelor's degree or equivalent experience in a related field.

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Latest global auto marketing report off the press (AutoWired)
THE 2005 edition of The Global Automotive Marketing Report is now available. The report, designed for both vehicle manufacturers and the marketing agencies that work closely with them, analyses the changes in tastes, lifestyle shifts, brand loyalty and economic fluctuations.

India's Twinstar Software Starts Marketing Under Deal With US C0 (Asia Pulse via Yahoo! Australia & NZ News)
City-based Twinstar Software Exports Ltd has started marketing the yellow pages space in UK under a US$ 2 million marketing deal signed with an US-based BPO company last month.

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UK Search Engine Marketing (SEM) Autumn Events Schedule Announced (PR Web via Yahoo! News)
(PRWEB) August 25, 2005 -- UK Search engine marketing is the hot topic de jour, with figures from the Advertising Association suggesting a 30% increase in online advertising spend this year. These figures reflect the embracement of search engine marketing , as one of the most effective forms of marketing to date.

Has Open Source Become A Marketing Slogan? (Forbes)
Companies latch onto open source hype just to interest investors and gain credibility with open sourcers.

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(AFX UK Focus) 2005-08-26 10:44 GMT: DaimlerChrysler cuts Smart marketing costs by 30 pct this yr - report (Interactive Investor)
FRANKFURT (AFX) - DaimlerChrysler AG has cut this year's marketing costs for its small car unit Smart by 30 pct, Handelsblatt said, citing sources.

Dragon Venture Signs a Letter of Intent to Acquire Exclusive Marketing Rights for Online Poker Site in Asia Region (pzone via Yahoo! Australia & NZ Finance)
FORT LAUDERDALE, Fla., Aug. 25, 2005 (PRIMEZONE) -- Dragon Venture (Pink Sheets:DRGV), a holding company of high-tech companies in China, announced today that a subsidiary has signed a letter of intent ("LOI") to acquire the exclusive marketing rights for the online poker site, CardRoom.net. The LOI with Green Dolphin Marketing, LLC, a Nevis company, outlines the Asia Marketing Agreement. The

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INDIA'S TWINSTAR SOFTWARE STARTS MARKETING UNDER DEAL WITH US C0 (Asia Pulse via Yahoo! Australia & NZ Finance)
Telecommunications City-based Twinstar Software Exports Ltd has started marketing the yellow pages space in UK under a US$ 2 million marketing deal signed with an US-based BPO company last month.

UK Search Engine Marketing (SEM) Autumn Events Schedule Announced (PR Web via Yahoo! News)
(PRWEB) August 25, 2005 -- UK Search engine marketing is the hot topic de jour, with figures from the Advertising Association suggesting a 30% increase in online advertising spend this year. These figures reflect the embracement of search engine marketing , as one of the most effective forms of marketing to date.

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UK Search Engine Marketing (SEM) Autumn Events Schedule Announced (PR Web via Yahoo! News)
(PRWEB) August 25, 2005 -- UK Search engine marketing is the hot topic de jour, with figures from the Advertising Association suggesting a 30% increase in online advertising spend this year. These figures reflect the embracement of search engine marketing , as one of the most effective forms of marketing to date.

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(AFX UK Focus) 2005-08-26 10:44 GMT: DaimlerChrysler cuts Smart marketing costs by 30 pct this yr - report (Interactive Investor)
FRANKFURT (AFX) - DaimlerChrysler AG has cut this year's marketing costs for its small car unit Smart by 30 pct, Handelsblatt said, citing sources.

Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

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Civic Center marketing money falls short (Peoria Journal Star)
PEORIA - An effective marketing campaign for the expanded Civic Center will cost more than what is currently available, according to the facility's new marketing plan to sell space once the $55 million renovation wraps up in 2007.

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India's Twinstar Software Starts Marketing Under Deal With US C0 (Asia Pulse via Yahoo! Australia & NZ News)
City-based Twinstar Software Exports Ltd has started marketing the yellow pages space in UK under a US$ 2 million marketing deal signed with an US-based BPO company last month.

Marketing Coordinator (Quad-City Times)
Northwest Bank & Trust Company is looking for a Marketing Coordinator. This individual will be responsible to plan and direct the conception of an integrated, bank wide marketing program. The successful candidate will have a Bachelor's degree or equivalent experience in a related field.

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Self-Marketing--IT's Better Business Value (destinationCRM)
IT's inability to market effectively is cementing its image as a cost center within the enterprise, according to a new Forrester best practices report, "The Marketing of IT: A Core Element of Improving IT's Business Value."