Marketing

Monday, August 29, 2005

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10 Steps to Building Your Marketing Muscle (Local Tech Wire)
Marketing is crucially important. The majority of companies have fewer resources to work with while at the same time, business objectives are more agressive than ever. What's the solution? Here are 10 tips on how to maximize your marketing muscle without increasing your budget.

Equifax acquires marketing company BeNow, gets a new CEO (InternetRetailer.com)
Equifax Inc. has acquired BeNow Inc., provider multi-channel marketing services.

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Equifax acquires marketing company BeNow, gets a new CEO (InternetRetailer.com)
Equifax Inc. has acquired BeNow Inc., provider multi-channel marketing services.

Entertaining online games can be successful marketing tools for e-retailers (InternetRetailer.com)
Online games can be effective marketing tools for e-retailers but only if they are entertaining enough to appeal to potential customers, Dave Williams, chief marketing officer and general manager of Shockwave.com, tells InternetRetailer.com.

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(AFX UK Focus) 2005-08-29 11:34 GMT: NextPhase, NextWeb sign marketing agreement (Interactive Investor)
LONDON (AFX) -- Internet connectivity company NextPhase Wireless and NextWeb, a Calif.-based wireless Internet services provider, said they have signed an agreement to facilitate sales and marketing efforts between the two companies. This story was supplied by MarketWatch.

Absa marketing (Financial Mail)
Brendan O'Donnell, who has resigned after less than eight months as head of marketing & communications at Absa, is finding solace in independent market research figures.

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Nepal revamps tourist marketing strategy (Bangkok Post)
Facing the fallout from the negative publicity and travel advisories generated by a nagging Maoist insurgency, Nepal is reorienting its marketing strategies towards South and Southeast Asia, with Thailand a primary target.

PR pro helps write book on Hispanic marketing (BizJournals)
One out of eight Americans is Hispanic, according to the U.S. Census Bureau's most recent information. But are the rules different for marketing to the largest U.S. minority?