Marketing

Tuesday, August 30, 2005

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Killen Returns to Mitsubishi Marketing (AdWeek)
LOS ANGELES Wayne Killen has rejoined Mitsubishi Motors North America as vice president of marketing, the company confirmed. Killen was a product manager at Mitsubishi from 1987-89, according to the company.

Marketing needed to pick up riders (The MetroWest Daily News)
M ARLBOROUGH -- To boost the number of riders, the city needs to make better use of its public transportation as well as increase marketing, according to a recently completed study.

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Momenta seeks marketing approval for generic blood clot treatment (BizJournals)
Momenta Pharmaceuticals Inc. is seeking marketing approval for a generic version of a drug that treats blood clots within veins and reduced blood flow to the heart.

Marketing Officer of Coke Steps Aside Move Signals Consolidation of Boss's Clout (Beverage World)
Coca-Cola's Chuck Fruit is stepping down as chief marketing officer --- a move that follows a reduction in his clout earlier this year. In May, the company promoted Mary Minnick to head marketing, strategy and innovation, a post established as part of a restructuring.

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Momenta seeks marketing approval for generic blood clot treatment (BizJournals)
Momenta Pharmaceuticals Inc. is seeking marketing approval for a generic version of a drug that treats blood clots within veins and reduced blood flow to the heart.

Meat processor Yurun starts marketing $300 mln IPO (Reuters via Yahoo! Asia News)
HONG KONG, Aug 30 (Reuters) - Chinese meat processor China Yurun Food Group Co. Ltd. this week began marketing its initial public offering, worth as much as US$300 million, fund managers said.

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Comdata signs marketing deal with Ala. firm (bizjournals.com via Yahoo! Finance)
Comdata Corp. has signed a deal with Fiscal Systems to begin marketing that company's Trav Star 1 point-of-sale back-office system.