Marketing

Monday, September 12, 2005

Marketing - WebTrends Updates Search Marketing Analytics (dmnews.com)


WebTrends Updates Search Marketing Analytics (dmnews.com)
Web analytics firm WebTrends Inc. updated its paid and organic search marketing analytics solution yesterday. WebPosition 4 was redesigned to allow marketers to view the performance of specific keywords and their overall search marketing effort with the solution's Keyword Visibility Index.

Marketing - Dendrite Advances Pharmaceutical Relationship Marketing with Optas Acquisition (CRM Today)


Dendrite Advances Pharmaceutical Relationship Marketing with Optas Acquisition (CRM Today)
Dendrite International, Inc., a provider of sales, marketing and clinical solutions for the pharmaceutical industry, announced the acquisition of Optas, Inc., the industry's premier provider of privacy-safe, relationship marketing solutions for patients and physicians aimed at improving patient acquisition and therapeutic compliance by providing higher levels of support services.

Campbell profit rises on lower marketing, higher selling prices (SanLuisObispo.com)
CAMDEN, N.J. - Campbell Soup Co., whose brands include Pepperidge Farm, V8, Godiva, and its namesake soups, on Monday reported fourth-quarter profit climbed 63 percent, driven by lower marketing, higher selling prices, and productivity improvements.

Marketing - ConsumerBase Selects Estee Marketing Group for List Management (PR Web)


ConsumerBase Selects Estee Marketing Group for List Management (PR Web)
ConsumerBase selects Estee Marketing to manage its Ethnic Buyer Files. [PRWEB Sep 12, 2005]

Campbell Profit Rises on Lower Marketing (AP via Yahoo! News)
Campbell Soup Co., whose brands include Pepperidge Farm, V8, Godiva, and its namesake soups, said Monday its fourth-quarter profit climbed 63 percent, driven by lower marketing, higher selling prices, and productivity improvements.

Marketing - Arial Software Updates Email Marketing Director (CRM Today)


Arial Software Updates Email Marketing Director (CRM Today)
A new update to a popular email marketing software gives business owners and other professionals lacking technical expertise or HTML language experience the tools they need to draft and edit professional emails that build relationships with customers.