Marketing

Sunday, September 18, 2005

Marketing - Unique marketing draws world notice (The Indianapolis Star)


Unique marketing draws world notice (The Indianapolis Star)
In 2003, Harney wanted to boost profits by launching a new marketing campaign. Looking to produce something different from the typical company brochure, he recruited design firm Planet 10 Studios, an Indianapolis customer, and artist Chris Sickels of Red Nose Studio in Greenfield.

Mobile marketing to help spread Medicare message (Sun-Sentinel)
Humana Health Plans has partnered with Fort Lauderdale mobile marketing firm EventNet USA Inc., to hit the road with a 10-vehicle, 300-city R.V. tour it hopes will help educate potential customers about changes in Medicare laws.

Marketing - Branding 2.0 | Marketing Digest (AME Info)


Branding 2.0 | Marketing Digest (AME Info)
Customization and personalization are now hard to avoid and go with the new technology territory. Every consumer is a potential broadcaster with the means to demand specialized products. The nature of branding will have to adapt to embrace this hitherto non-existent aspect of marketing.

Marketing - Lake of the Torches Resort Casino receives marketing awards (Rhinelander Daily News)


Lake of the Torches Resort Casino receives marketing awards (Rhinelander Daily News)
LAC DU FLAMBEAU - Lake of the Torches Resort Casino was recently recognized for its innovation and creativity in casino marketing. The resort casino was given Diamond, Gold and Silver Romero awards for its Friendship Rewards. Holi-Dazed Cash and Guest First Campaign, respectively.

Branding 2.0 | Marketing Digest (AME Info)
Customization and personalization are now hard to avoid and go with the new technology territory. Every consumer is a potential broadcaster with the means to demand specialized products. The nature of branding will have to adapt to embrace this hitherto non-existent aspect of marketing.

Marketing - Lake of the Torches Resort Casino receives marketing awards (Rhinelander Daily News)


Lake of the Torches Resort Casino receives marketing awards (Rhinelander Daily News)
LAC DU FLAMBEAU - Lake of the Torches Resort Casino was recently recognized for its innovation and creativity in casino marketing. The resort casino was given Diamond, Gold and Silver Romero awards for its Friendship Rewards. Holi-Dazed Cash and Guest First Campaign, respectively.

Marketing - Anheuser-Busch test marketing blueberry beer in western Michigan (Kansas City Star)


Anheuser-Busch test marketing blueberry beer in western Michigan (Kansas City Star)
GRAND RAPIDS, Mich. - Flavored beer is adding a new fruity twist to the selections at some West Michigan bars and liquor stores. Anheuser-Busch is test-marketing a blueberry beer called Wild Blue in western Michigan, an area known for its ties to blueberry farming.