Marketing

Wednesday, September 21, 2005

Marketing - Firefox, Buzz Marketing, and Truth (WebProNews)


Firefox, Buzz Marketing, and Truth (WebProNews)
Firefox, the Mozilla-sponsored alternative to Microsoft's Internet Explorer web browser-is the beneficiary of some of the strongest buzz marketing ever seen.

Microsoft Realignment Brings Marketing to Fore (E-Commerce Times)
Microsoft hasn't discussed the strategy behind the reorganization and new leadership the company announced yesterday other than to say that it wants to speed decision-making, but there are some messages that can be gleaned from its choices. With its new realignment, Microsoft may be trying to gain some ground in marketing.

Marketing - Bang For Your Marketing Buck (Forbes)


Bang For Your Marketing Buck (Forbes)
Don't have Anheuser-Busch's marketing budget? There are cheaper ways to get the word out.

Marketing - Former Canaries marketing manager to serve jail time (AberdeenNews.com)


Former Canaries marketing manager to serve jail time (AberdeenNews.com)
SIOUX FALLS, S.D. - The former marketing director for the Sioux Falls Canaries baseball team has been ordered to spend time in jail for grand theft. Andrew Henning admitted stealing more than $13,000 in merchandise from Sioux Falls stores.

Marketing - Truition Appoints David Newall VP of Sales & Marketing (AuctionBytes)


Truition Appoints David Newall VP of Sales & Marketing (AuctionBytes)
Truition announced David Newall has joined the company as Vice President of Sales and Marketing. Newall will be responsible for expanding Truition's retail customer base and continuing to build the company's corporate brand in North America and Europe.