Marketing

Thursday, September 22, 2005

Marketing - CIPI proposes a national drug marketing federation for SSIs (PharmaBiz)


CIPI proposes a national drug marketing federation for SSIs (PharmaBiz)
The small-scale drug manufacturers under the banner of Confederation of Indian Pharmaceutical Industry (CIPI) are exploring the possibilities of floating a marketing federation to promote their products at the national level.

Golfballs.com generates e-mail lists and orders with marketing partners (InternetRetailer.com)
In a recent 90-day e-mail sweepstakes promotion that gave away a dozen Callaway HX Hot golf balls a day, Golfballs.com garnered 60,000 unique sweepstakes entries, including 40,000 new customers, says vice president of marketing Steven Broussard.

Marketing - How Moosejaw Mountaineering drives up e-mail marketing performance (InternetRetailer.com)


How Moosejaw Mountaineering drives up e-mail marketing performance (InternetRetailer.com)
By providing customers details about the status of their orders, Moosejaw Mountaineering and Backcountry Inc. has doubled the amount of sales driven by e-mail marketing messages, CFO Jeffrey Wolfe says.

Marketing - DIRECTV Appoints Paul Guyardo Executive Vice President and Chief Marketing Officer (Business Wire via Yahoo! Finance)


DIRECTV Appoints Paul Guyardo Executive Vice President and Chief Marketing Officer (Business Wire via Yahoo! Finance)
DIRECTV, Inc., the nation's leading digital television service, announced today that Paul Guyardo has been named Executive Vice President, Chief Marketing Officer. Guyardo will report to John Suranyi, President, DIRECTV Sales and Service, and will also work closely with David Hill, President, DIRECTV Entertainment, on creative and brand marketing initiatives.

Marketing - CIPI proposes a national drug marketing federation for SSIs (PharmaBiz)


CIPI proposes a national drug marketing federation for SSIs (PharmaBiz)
The small-scale drug manufacturers under the banner of Confederation of Indian Pharmaceutical Industry (CIPI) are exploring the possibilities of floating a marketing federation to promote their products at the national level.

Firefox, Buzz Marketing, and Truth (WebProNews)
Firefox, the Mozilla-sponsored alternative to Microsoft's Internet Explorer web browser-is the beneficiary of some of the strongest buzz marketing ever seen.