Marketing

Thursday, September 29, 2005

Marketing - Hershey Switches Marketing Firms (AP via Yahoo! News)


Hershey Switches Marketing Firms (AP via Yahoo! News)
The Hershey Co., the nation's largest candymaker, has tapped a new company to market its chocolate bars and is parting ways with two longtime marketing firms, saying Thursday it hopes to reach new customers in new ways.

Marketing - Economist: the "digital home" is "marketing claptrap" (Joystiq)


Economist: the "digital home" is "marketing claptrap" (Joystiq)
We ve got to love those skeptics at The Economist who pierce the fog surrounding the idea of the digital home. According to The Economist , technology firms are pushing a futuristic vision of home entertainment not because consumers are desperate for it but because they themselves are. The push does feel contrived. Microsoft is most notable for pushing the idea of the digital home. The

Five Questions to Ask Before Participating in a Cause Marketing Program - Susan G. Komen Breast Cancer Foundation (Medical News Today)
October is National Breast Cancer Awareness Month, a time when many people support the fight against breast cancer by participating in a cause-related marketing program.

Marketing - Discover the World Marketing Establishes Malta Office (PR Newswire via Yahoo! Finance)


Discover the World Marketing Establishes Malta Office (PR Newswire via Yahoo! Finance)
Discover the World Marketing has opened an office in Malta to handle sales and marketing representation for Alitalia, bringing the number of Discover offices to 83 in 54 countries.