Marketing

Friday, September 30, 2005

Marketing - New drug benefits to spark marketing war (Boston Globe)


New drug benefits to spark marketing war (Boston Globe)
Healthcare firms today kick off their marketing battle for the hearts, minds, and wallets of the 1 million Massachusetts seniors eligible for the new Medicare drug benefits that will take effect Jan 1.

Marketing - Optibrand: Dan Baker Named Vice President of Sales, Marketing (CattleNetwork.com)


Optibrand: Dan Baker Named Vice President of Sales, Marketing (CattleNetwork.com)
FORT COLLINS , COLO. ( September 30, 2005 ) Optibrand, Ltd., LLC, has named Dan Baker of Fort Collins , Vice President, Sales and Marketing.

Cosnos Sports becomes official marketing and sponsorship partner of NAHL (OurSports Central)
Frisco, TX -- The North American Hockey League has announced an agreement with Cosmos Sports of Mississauga, Ontario, to be the league's official marketing and sponsorship partner.

Marketing - USA: Wal-Mart appoints EVP of marketing at Sam's Club (just-food.com)


USA: Wal-Mart appoints EVP of marketing at Sam's Club (just-food.com)
US retail titan Wal-Mart has announced the appointment of Mark Goodman as executive vice president of marketing and membership of its Sam's Club division, effective 1 October.

Marketing - Parrot Welcomes WaveBlue as California Marketing Partner; Bluetooth Car Kit Maker Aggressively Pursues U.S. Market (The Auto Channel)


Parrot Welcomes WaveBlue as California Marketing Partner; Bluetooth Car Kit Maker Aggressively Pursues U.S. Market (The Auto Channel)
SAN FRANCISCO--Sept. 29, 2005--Parrot, the world's first company to produce Bluetooth(R) car kits, has named WaveBlue, based in Santa Monica, California, as a new marketing and sales partner to handle distribution and sales support of its full line of Bluetooth car kits in the California market.