Marketing

Saturday, October 01, 2005

Marketing - Web retailers cast a wider net with bigger and better affiliate marketing (InternetRetailer.com)


Web retailers cast a wider net with bigger and better affiliate marketing (InternetRetailer.com)
Though it s not as big a part of their overall sales and marketing program as paid search or e-mail, affiliate marketing is an effective strategy to build broader brand awareness and drive motivated buyers to business-to-consumer e-commerce sites, say web retailers participating in the latest Internet Retailer survey.

Brewers Struggle With Consumers' Changing Tastes, Rivals' Marketing (Los Angeles Times)
The beer industry is rolling out more distinct products and direct pitches to compete with wine and spirits. Beer was Joe Siino's alcoholic beverage of choice for years. But as he shared a table with friends recently at the Villa Sorriso restaurant in Pasadena, Siino sipped a glass of Chardonnay.

Marketing - Web retailers cast a wider net with bigger and better affiliate marketing (InternetRetailer.com)


Web retailers cast a wider net with bigger and better affiliate marketing (InternetRetailer.com)
Though it s not as big a part of their overall sales and marketing program as paid search or e-mail, affiliate marketing is an effective strategy to build broader brand awareness and drive motivated buyers to business-to-consumer e-commerce sites, say web retailers participating in the latest Internet Retailer survey.

New drug benefits to spark marketing war (Boston Globe)
Healthcare firms today kick off their marketing battle for the hearts, minds, and wallets of the 1 million Massachusetts seniors eligible for the new Medicare drug benefits that will take effect Jan 1.

Marketing - Hershey switches its marketing firms (The Daily Item)


Hershey switches its marketing firms (The Daily Item)
HARRISBURG, Pa. AP The Hershey Co., the nation's largest candymaker, has tapped a new company to market its chocolate bars and is parting ways with two longtime marketing firms, saying Thursday it hopes to reach new customers in new ways.

Marketing - New drug benefits to spark marketing war (Boston Globe)


New drug benefits to spark marketing war (Boston Globe)
Healthcare firms today kick off their marketing battle for the hearts, minds, and wallets of the 1 million Massachusetts seniors eligible for the new Medicare drug benefits that will take effect Jan 1.