Marketing

Thursday, November 03, 2005

Marketing - Administrators target marketing of drinking games (UCSD Guardian)


Administrators target marketing of drinking games (UCSD Guardian)
(U-WIRE) WASHINGTON College administrators have recently accused beer companies promoting drinking games of targeting college students and marketing the habit of binge drinking.

Growth Trends Continue for Direct Marketing (CRM Today)
This year, companies will spend more than $161 billion dollars on direct marketing in the United States, according to an independent study commissioned by The Direct Marketing Association.